Activision blizzard's stock dropped $3.7 billion following the diablo immortal announcement12/24/2023 The discrepancy between critic reviews and audience sentiment – Rotten Tomatoes shows 57% of critics gave the film their stamp of approval, while 96% of average fans lauded the film – also showcases the growing disconnect between what traditional media view as a hit and what a more digitally minded, gaming-savvy audience wants. Movie drew $377 million at the global box office and $204.6 domestically, according to Comscore, making it the best animated film release since Frozen 2. Now, after several smash hits from Riot Games’ Arcane to The Last of Us and Mario’s blockbuster, there’s more evidence than ever that these products can work if they’re approached as standalone products with a focus on quality. Film and TV adaptations of games were an often-panned, little-respected form of media in years past, with most seen as cash-grabs from companies looking for ways to get more out of their IP. Movie ’s record-setting release makes this as good a time as any to talk about the intersection of entertainment and the video games industry. We forecast this metric to decline in mid-single-digits in 2022.The Super Mario Bros. For perspective, Activision Blizzard’s ATVI total average MAUs rose 15% to 401 million in 2021, compared to 349 million in 2019, before the pandemic. The overall gaming industry is witnessing a slowdown in user engagement after robust growth during the pandemic. This can be attributed to a decline in monthly active users (MAUs) for both Activision and King segments. Activision Blizzard’s revenue of $1.6 billion reflected a 28% y-o-y decline on a GAA GAAP basis, while its net bookings of $1.6 billion were down 15% y-o-y. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty ImagesĪctivision Blizzard stock (NASDAQ NDAQ: ATVI) reported its Q2 results earlier this month, with revenue coming in above and earnings being in line with the consensus estimates. BRAZIL - 4: In this photo illustration, an Activision Blizzard logo is displayed on a.
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